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Bachelor of Communication BCMM

Program focus


The Bachelor of Communication offers students a wide
range of majors, with opportunities to specialise in Public Relations,
Journalism, Communication and Media Studies and Creative Media. These
majors can be complemented by a choice of majors from other disciplines
within the Faculty, including Anthropology, English Literature, History,
Indonesian, International Relations, Language and Culture (Mandarin
Chinese or German), Music (Practice or Theory), Social Science, Theatre
(Practice or Theory), Visual Arts (Practice or Theory). Students
can study beyond the Faculty by taking majors in Science and Education
and minors in Business and Engineering. Core studies are also provided
in a range of academic skills early in the program. The Bachelor of
Communication thus offers a flexible study pattern across several
skill and knowledge-bases, while also allowing students to gain substantial
progress toward career paths within specific disciplinary or professional
fields. Graduates of the Bachelor of Communication should be able
to apply both analytical and practical skills to further study, research,
and employment in a wide range of careers.

Study Mode

Online Education, Distance Learning & External study modes available

Duration

3 years full-time, 6 years part-time

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Program aims

This program aims to produce graduates who have a
mastery of a range of communication industry skills, supported by
extensive contextual studies in communication/media theory, and professional
skills in preferred areas of journalism, public relations and creative
media. Students can complement their major study with nominated
majors/minors from other Faculties. The program allows specific
emphasis on those skills of a mass communication nature that produce
graduates who will:

  • comprehend and evaluate various explanations of human
    behaviour

  • understand the need for a high degree of accuracy
    in written and communication skills in their relevant communication-related
    industry specialisations

  • demonstrate higher order thinking which will give
    students a professional edge in communication-related industries

  • demonstrate technical skills that will enable them
    to be competitive in the work force

  • demonstrate the capacity for ethics, which gives
    them a sound foundation for the way they conduct their professional
    lives.


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Program objectives

On successful completion of the program students
should be able to demonstrate:

  • the ability to express themselves with clarity and
    coherence

  • the ability to understand the fundamental nature
    of the process of communication in a range of mass communication forms
    including journalism, creative production and public relations

  • a knowledge and understanding of the theoretical
    issues, problems and methodologies of mass communication

  • an awareness of the ethical and social responsibilities
    that are integral to the function of professional endeavours.

  • a discriminating application of methods, concepts,
    techniques and theories in the projects from different professional
    contexts.


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Program structure

The Bachelor of Communication consists of 24 courses.
Students should study the four core courses to help make better informed
decisions about their choice of major/s. The structure is:

  • 4 x 1 credit point core courses, plus

  • 1 x 12 credit point extended major study plus 1 x
    8 credit point major study, or

  • 1 x 12 credit point extended major study plus 2 x
    4 credit point minor studies.


Please note that in either combination above, students
can choose the first 12 credit point extended major from Journalism
or Public Relations and the 8 credit point major from Creative Media,
Communication and Media Studies and other 8 credit point majors within
the Faculty or beyond the Faculty. (Available majors are listed
in the structure. Further details of these combinations can be obtained
from the relevant Program Coordinator. In some instances, however,
combinations preferred by individual students may not be available
due to quota, timetable or enrolment pattern constraints).


Combination 1


On-campus and external students First Year Level Second Year Level Third Year Level Total
Core courses CMS1000, JRN1000, PRL1002, CMS1010
4
Major sequence 1 Twelve courses over first, second and third year levels,
with at least two courses at third year level.
12
Major Sequence 2 Eight courses over first, second and third year levels,
with at least two courses at third year level
8
24


Combination 2


On-campus and external students First Year Level Second Year Level Third Year Level Total
Core courses CMS1000, JRN1000, PRL1002
, CMS1010
4
Major sequence 1 Twelve courses over first, second and third year levels,
with at least two courses at third year level.
12
Minor sequence 2 Four courses over first and second year levels. 4
Minor sequence 2 Four courses over first and second year and third
levels.
4
24

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Core courses

All students must take the core courses:

  • CMS1000 Communication and Scholarship

  • JRN1000 Journalism Practice

  • PRL1002 Principles and Practice of Public Relations

  • CMS1010 Introduction to Communication Studies


The recommended pattern for enrolment in core courses
by full-time on-campus students is:

Year 1 Semester 1, 2 or 3 CMS1000 Communication and Scholarship
Semester 1 JRN1000 Journalism Practice
Semester 1 PRL1002 Principles and Practice of Public Relations
Semester 1 CMS1010 Introduction to Communication Studies

This pattern should only be varied with the permission
of the Program Coordinator.

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Major studies

A Major Study in the Bachelor of Communication is
a specified group of courses with a value of 12 unit courses and 8
unit courses. A major must have courses over three levels and contain
at least two courses at third level. The following major studies are
offered:

12 unit
extended Majors (within Faculty of Arts)
Journalism Public Relations
8 unit
Majors (within Faculty of Arts)
Anthropology Journalism (subject to approval)
Communication and Media Studies Language and Culture-Chinese Mandarin or German
Creative Media Music (Theory and History)
English Literature Public Relations (subject to approval)
History Social Science
Indonesian Theatre Theory
International Relations Visual Arts Theory
8 unit
majors (outside Faculty of Arts)
Faculty of Sciences Faculty of Education
Biology Note: there is a specific 8 unit Education major for the Bachelor
of Communication. Students should not enrol in other Education majors.
Computing
Human Physiology
Mathematics
Physical Sciences
Environment and Sustainability

Majors in the Bachelor of Communication
from outside the Faculty of Arts

The Faculty of Arts enables students enrolled in
the Bachelor of Communication to take one major or two minor studies
from programs in other Faculties (see above) after consultation with
the Program Coordinator.

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Minor studies

Minor studies are designed to enable students to
widen their knowledge and perspectives. Courses must be taken over
two levels and should be in the same discipline or recognised multi-disciplinary
area. Bachelor of Communication students can elect to do two 4 unit
minors to replace their 8 unit major.

Students can take one of the minors indicated in
the Minor studies section of this Handbook.

Students should take courses to the value of at
least four units in the selected Minor Study. Choice of a minor will
depend on the availability of the subject area, timetabling constraints,
quotas and other restrictions such as auditions and interviews in
certain areas of the Arts, as well as the approval of the Student
Adviser and confirmation by the Program Coordinator.

Please note that Bachelor of Communication students
can take a minor from the Faculty of Engineering. This minor has been
structured to complement the 12 point extended major in this program.
For further details, please contact the Program Coordinator.

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Exit points

Students, who, for whatever reason, are unable to
complete the Bachelor of Communication, but have completed 8 courses,
can exit with a Diploma in Arts.

Exemptions and course transfers: Students who have studied elsewhere in courses that may be similar
to courses offered within the program are encouraged to discuss the
possibility of securing exemptions for some courses or transferring
courses. See University of Southern Queensland policy on exemptions
and transfers.

Honours: Students can enter the
Bachelor of Communication Honours to undertake the Mass Media specialisation.

Enrolment: All students are urged
to adhere to the recommended enrolment patterns as detailed in relevant
Sections. Completion of enrolment requirements will be necessary
before a student will be permitted to enrol in more advanced courses.

Copyright University of Southern Queensland

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