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Master of Marketing

Graduation requirements

To graduate students must satisfactorily complete 96 points (12 subjects) for the Master degree and 32 points (four subjects) for the Graduate Certificate.

Study Mode

Online Education, Distance Learning & External study modes available

What is this course about?

CSU's Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

Master of Marketing

The Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.

A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.

Upon completion of this program graduates will be able to:

  • design and implement marketing programs across all types of marketing environments
  • specify, evaluate and interpret information used for addressing marketing problems
  • link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
  • adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment

Graduate Certificate in Marketing

The Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a short program of study that will develop their capabilities in foundational areas of marketing.

This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.

Upon completion of the Graduate Certificate program graduates will be able to:

  • understand the nature of marketing and marketing management
  • design and implement marketing programs across a variety of marketing contexts
  • understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
  • specify, evaluate and interpret information used for addressing marketing problems

Professional recognition

The Master degree is recognised by the Australian Marketing Institute.

Course structure

Graduate Certificate in Marketing

Core subjects:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research

Plus one subject from the following:

MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Master of Marketing

Core subjects

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Plus any three 500 level elective subjects offered by the Faculty of Business

Graduate Diploma in Marketing (Exit point only)

Students may elect to exit the course at the Graduate Diploma level if they have completed:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation

Plus two subjects from the following:

MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing

Enrolment pattern

The course is delivered in each of our three teaching sessions, with sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Normally a student studying part-time, taking two subjects a session, will complete the Masters course within two years. Students may also undertake one subject per session if preferred.

Some indicative enrolment patterns are detailed below, and these can vary depending on your choice of electives.

Graduate Certificate in Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Intake Session 2

Session 2

MKT560 Marketing and Organisational Research

Plus one from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy

Session 1

MKT510 Customer Behaviour (if not studied in Session 3)
Plus one (or two) from:
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Master of Marketing

Intake Session 1

Session 1

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 2

MKT560 Marketing and Organisational Research

Plus one from

MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
Elective subject

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

Two electives

Intake Session 2

Session 2

Two from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy

Elective

Session 1

Two Electives

Intake Session 3

Session 3

MKT501 Marketing Management
MKT510 Customer Behaviour

Session 1

Two from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships

Session 2

MKT560 Marketing and Organisational Research
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Session 3

MKT540 Marketing Strategy
Elective subject

Session 1

Elective subject
Plus one from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Elective

Session 2

Elective
Plus one from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications

Articulation

The Master degree, the exit point only Graduate Diploma and the Graduate Certificate make up an articulated set of courses.

Professional recognition

The Master of Marketing is recognised by the Australian Marketing Institute.

At a glance

Study Mode

Distance education

Where

Bathurst

When

Session 1; Session 2; Session 3

Level

Postgraduate

Duration

Master: 2-4 years, Graduate Certificate: 1 year

International?

YES

Indicative ATAR

N/A

Copyright Charles Sturt University

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