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Master of Management (Chartered Marketer)

Graduation requirements

Master

To graduate, students must satisfactorily complete 96 points.

Graduate Certificate

To graduate, students must satisfactorily complete 32 points.

Study Mode

Online Education, Distance Learning & External study modes available

What is this course about?

CSU's Marketing programs aim to prepare graduates to meet challenges in a broad range of management positions requiring advanced marketing skills.

The Master of Management (Chartered Marketer) is the first of its kind - an industry based, advanced marketing qualification that demonstrates specialist professional knowledge across many areas for marketers working at a senior strategic level. Students can commence the course in any of our three teaching sessions each year.

CharteredThe Chartered Marketer status is the marketing industry's highest grade and is awarded exclusively by The Chartered Institute of Marketing in recognition of outstanding practical experience and expertise. CSU is the only institution in Australia to offer the Chartered Marketer Master qualification.

The aim of this course is to provide marketing professionals with the ability and skills to promote a proactive and strategic marketing focus within the management structure of an organisation. This will include developing skills in strategic management and leadership to ensure that all relevant stakeholders are engaged and marketing activities align with organisational strategy and values.

Upon completion of this course students will be able to:

  • implement an informed and reflexive perspective of management
  • acquire knowledge of, and have the ability to apply, general management related principles and practices
  • develop strategic marketing responses to emerging organisational themes
  • undertake a marketing audit that identifies key values and opportunities
  • develop and utilise a range of tools that assess the impact of the marketing decision across the wider organisation
  • acquire and implement advanced skills and perspectives on management principles and practices
  • evaluate and implement strategies to deliver an organisation's corporate vision and mission
  • evaluate and implement marketing structures that establish competitive and sustainable marketing strategies
  • identify and analyse the role of corporate brand and identify how these assist corporate success
  • implement and evaluate a multi-faceted and cross functional marketing analysis within an organisation
  • utilise advanced skills in the development of marketing strategy that links with wider organisational strategy and corporate reputation
  • analyse and solve complex marketing and business problems

Professional recognition

The course is to be accredited with the UK based Chartered Institute of Marketing (CIM). This association comprises some 50,000 members worldwide and is the world's leading body for the Marketing profession.

Eligibility criteria and further information

Eligibility criteria and additional information associated with this course are available at the dedicated website: www.charteredmasters.com.au

Career opportunities

Career opportunities

CSU's Master of Management (Chartered Marketer) is a highly challenging, internationally recognised qualification that provides graduates with many exciting career opportunities. For those looking to move into more senior strategic marketing roles, this degree provides conceptual knowledge and practical skills necessary to succeed. For those already in senior management, the degree delivers rigorous professional development in advanced strategic marketing and management which can be practically applied to analyse and solve complex business problems.

Course structure

Graduate Certificate (Total value 32 credit points)

The course will comprise four subjects

Two academic subjects (equivalent to 16 credit points)

MGT571 Contemporary Management Practice

Plus one of the following

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Two industry certification subjects (equivalent to 16 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision

Graduate Diploma (Total value 64 credit points) EXIT POINT ONLY

The course will comprise eight subjects

Four academic subjects (equivalent to 32 credit points)

MGT571 Contemporary Management Practice

Plus three of the following

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Four industry certification subjects (equivalent to 32 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision
MGI527 Marketing Leadership and Planning
MGI528 Managing Corporate Reputation

Master of Management (Chartered Marketer) (Total value 96 credit points)

The course will comprise twelve subjects

Six academic subjects (equivalent to 48 credit points)

MGT571 Contemporary Management Practice
FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Plus Five industry certification subjects (equivalent to 48 credit points)

MGI525 Emerging Themes in Marketing
MGI526 Marketing Analysis and Decision
MGI527 Marketing Leadership and Planning
MGI528 Managing Corporate Reputation
MGI529 Applied Marketing Research Project (16 credit point)

Enrolment pattern

Graduate Certificate

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

MGI526 Marketing Analysis and Decision

Session 3

Academic Elective

Graduate Diploma (EXIT POINT ONLY)

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

Academic Elective
MGI526 Marketing Analysis and Decision

Session 3

Academic Elective
MGI527 Marketing Leadership and Planning

Session 4

Academic Elective
MGI528 Managing Corporate Reputation

Master of Management (Chartered Marketer)

Session 1

MGT571 Contemporary Management Practice
MGI525 Emerging Themes in Marketing

Session 2

Academic Elective
MGI526 Marketing Analysis and Decision

Session 3

Academic Elective
MGI527 Marketing Leadership and Planning

Session 4

Academic Elective
MGI528 Managing Corporate Reputation

Session 5

Academic Elective
Academic Elective

Session 6

MGI529 Applied Marketing Research Project (16 credit point)

Academic Electives

FIN571 Managerial Finance
MGT573 Strategic Practice
MGT572 Managing Organisational Change
HRM571 Managing People in the Information Age
MGT589 Managing Risk

Articulation

An articulated set of courses is proposed where the Master's degree will contain an articulated Graduate Certificate. This allows students who have completed the Graduate Certificate to articulate directly into the Master's degree. The Graduate Diploma is an exit point only.

Articulation agreements

The course will follow the standard IT Masters course model, i.e. where students complete six academic subjects and the equivalent of six industry related subjects that hold joint accreditation with the relevant industry body. In this case the industry link is with the UK based Chartered Institute of Marketing (CIM)  - through its local representative the Australian College of Marketing.

The six industry subjects are based on the current CIM Postgraduate Diploma in Chartered Marketing. CSU staff will be assisting in the moderation of assessment to ensure consistency with Faculty and University guidelines. 

Completion of the course will see students eligible for accreditation as a Chartered Marketer.  

Professional recognition

The course is to be accredited with the UK based Chartered Institute of Marketing (CIM). This association comprises some 50,000 members worldwide and is the world's leading body for the Marketing profession. The aim of the CIM is to have the descriptor "Chartered Marketer" as globally accepted as Chartered Account, Chartered Engineer and Insurance Fellow.

The inclusion of the industry subjects that are based on the CIM Postgraduate Diploma in Chartered Marketing will see this accreditation provided. Accreditation can only be achieved through the completion of the CIM course.

At a glance

Study Mode

Distance education

Where

Bathurst

When

Session 1; Session 2; Session 3

Level

Postgraduate

Duration

Master - 2 years
Graduate Certificate - 1 year

International?

YES

Indicative ATAR

N/A

Copyright Charles Sturt University

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