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Bachelor of Media Communication

Graduation requirements

To graduate, students must satisfactorily complete 192 points (24 subjects).

Study Mode

Online Education, Distance Learning & External study modes available

What is this course about?

CSU's Bachelor of Media Communication offers core subjects in technical and creative areas of media communication as well the opportunity to specialise.

This is a professional communication degree available by distance education. The degree offers core subjects in technical and creative areas of media communication plus the opportunity to specialise according to your professional interests.

You will study core subjects in the following areas:

Media communication and globalisation, visual communication, fundamentals of design, production planning, professional writing, introduction to digital imaging, digital media, visual communication, media ethics and public policy, project management, media audiences and public opinion, directing information programs.

In addition you will choose two of the following minor sequences:

Graphic design, advertising, journalism, marketing, media production, public relations and organisational communication.

The course uses online technologies to achieve a high-level of interactivity in particular subjects, and promotes small group work through the use of online communication.

Students completing the degree will have:

  • acquired professional, craft and research skills in media and communication
  • developed an understanding of the impact of technological change on professional communication, particularly in relation to online technologies
  • understood the legal and ethical issues facing media and communication practitioners in their areas of professional activity
  • gained knowledge of a variety of theoretical frameworks, research methods and techniques that can be applied to professional practice
  • developed skills in using digital equipment and software related to professional specialisations of journalism, advertising, public relations, graphic design, multimedia or photography
  • understood the professional routines, expectations and client relationships involved in these communication specialisations
  • understood the impact of changing media and communication technologies on social, cultural, economic and political issues
    and
  • developed appropriate research skills to equip them for lifelong learning.

Career opportunities

Where it will take you

Graduates will have updated professional skills including communication, digital media and project management. You will be able to work in areas of design, writing, marketing, production or publicity. You will have skills in a range of media including digital imaging, audio, and online. You will bring skills in teamwork as well as an understanding of the context and meaning of contemporary communication.

Course structure

The course comprises 14 (8 credit point) core subjects and two 40 point minors:

Core Subjects

COM111 Professional Writing
COM112 Digital Media
COM115 Media Audiences and Public Opinion
COM117 Directing Information Programs
VIS101 Visual Communication
COM219 Media Communication and Globalisation
COM319 Media Ethics and Public Policy
COM326 Industrial and Legal Issues
GRP103 Introduction to Digital Technologies
MST114 Production Planning
VPA104 ntroduction to Digital Imaging
VPA101 Fundamentals of Design
VPA110 Visual Storytelling
VPA310 Project Management

Students choose 2 minors from PR & Org Comm OR Journalism OR Advertising OR Graphic Design OR Marketing OR Media Production OR Acting for Screen and Stage OR Design for Theatre and Television OR Media OR Photography OR Theatre Media OR Television Production OR Broadcast

Advertising

ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV205 Advertising Creative
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management

Public Relations

COM116 Principles and Practices of Public Relations
COM215 PR Processes
COM218 Organisational Communication
COM236 Event Management
COM313 PR Issues Management

Graphic Design

GRP223 Digital Design
GRP224 Design for Industry
GRP225 Experimental Design
GRP226 Advertising and Design
VPA105 Digital Publishing and Typography

Journalism

JRN101 Newswriting
JRN112 Principles of Journalism
JRN201 Print Journalism 1
JRN203 Print Journalism 2
POL101 Australian Government and Politics

Marketing

MKT110 Marketing Principles
MKT220 Buyer Beehaviour
MKT260 International Marketing
MKT310 Marketing Communications
MKT350 Product Innovation Management

Media Production

HST210 Media and Society in the Twentieth Century
ART222 Art, Technology and Culture
ACT310 Australian Theatre
COM212 Scriptwriting
COM340 Social Media

Acting for Screen and Stage Minor [Wagga Wagga]:

ACT120 Fundamentals of Acting
ACT121 (Techniques of Acting)
ACT122 (Voice and Presentation)
VPA111 (VPA112 (Live Studio Collaboration)
COM123 (Screen Studies).

Broadcast Minor [Bathurst]:

JRN204 (Broadcast Journalism 2)
COM213 (On Camera Performance)
JRN215 (Reporting (16pts)
COM340 (Social Media).

Design for Theatre and Television Minor [Wagga Wagga]:

DES107 (Design Implementation)
DES108 (Design Communication)
VPA101 (Fundamentals of Design 1)
VPA111 (VPA112 Live Studio Collaboration
DES208 (The Design Process)
Or
DES211 (Lighting & Projection).

Graphic Design Minor [Wagga Wagga]

GRP103 (Introduction to Digital Technologies & Design)
VPA105 (Digital Publishing & Typography)
or
GRP117 (Graphic Design Theory & Practice)
GRP223 (Digital Design)
GRP225 (Experimental Design)
Or
GRP226 (Advertising & Design).

Media Minor [Bathurst]:

COM108 (Video Production)
COM130 (Media Production and Presentation (16pts)
COM212 (Scriptwriting)
COM229 (Documentary & Information Programming).

Photography Minor Options [Wagga Wagga]:

VPA104 (Introduction to Digital Imaging)
PHT115 (Black and White Darkroom Photography)
PHT114 (Digital Imaging),
PHT221 (Digital Photography Studio)
PHT222 (Photomedia Studio)
PHT220 (Photo Imaging).

Theatre Media Minor [Bathurst]:

ACT125 (Modern Theatre Prior to 1945)
ACT126 (Modern Theatre Post World War Two)
ACT310 (Australian Theatre),
plus two subjects from
COM108 (Video Production)
COM212 (Scriptwriting)
COM213 (On Camera Performance)
COM222 (Documentary & Information Programming)
COM340 (Social Media).

Television Production Minor [Wagga Wagga]:

VPA110 (Visual Story Telling)
TVP106 (Television Production 2)
TVP105 (Television Technology)
VPA111 (VPA112 Live Studio Collaboration)
TVP202 (Single Camera Television Production)
Or
TVP203 (Television Production)

Enrolment pattern

Session 1

COM111 Professional Writing
GRP103 Intrdouction to Digital Technologies and Design

Session 2

MST114 Production Planning
COM117 Directing Information Programs

Session 3

VIS101 Visual Communication
VPA101 Fundamentals of Design

Session 4

COM112 Digital Media
COM326 Industrial and Legal Issues in the Arts

Session 5

COM115 Media Audiences and Public Opinion
VPA104 Introduction to Digital Imaging

Session 6

VPA110 Visual Storytelling
COM219 Media, Communication and Globalisation

Session 7

COM319 Media Ethics and Public Policy
VPA310 Project Management

Enrolment in sessions 8 - 12 will be made up of the subjects when offered in the minors below.

Students choose 2 minors from PR & Org Comm OR Journalism OR Advertising OR Graphic Design OR Marketing OR Media Production OR Acting for Screen and Stage OR Design for Theatre and Television OR Media OR Photography OR Theatre Media OR Television Production OR Broadcast

Advertising

ADV203 Advertising Principles
ADV206 Principles of Channel Planning
ADV205 Advertising Creative
ADV310 Advertising Strategy & Campaign Planning
ADV313 Advertising Client Management

Public Relations

COM116 Principles and Practices of Public Relations
COM215 PR Processes
COM218 Organisational Communication
COM236 Event Management
COM313 PR Issues Management

Graphic Design

GRP223 Digital Design
GRP224 Design for Industry
GRP225 Experimental Design
GRP226 Advertising and Design
VPA105 Digital Publishing and Typography

Journalism

JRN101 Newswriting
JRN112 Principles of Journalism
JRN201 Print Journalism 1
JRN203 Print Journalism 2
POL101 Australian Government and Politics

Marketing

MKT110 Marketing Principles
MKT220 Buyer Beehaviour
MKT260 International Marketing
MKT310 Marketing Communications
MKT350 Product Innovation Management

Media Production

HST210 Media and Society in the Twentieth Century
ART222 Art, Technology and Culture
ACT310 Australian Theatre
COM212 Scriptwriting
COM340 Social Media

Acting for Screen and Stage Minor

ACT120 Fundamentals of Acting
ACT121 (Techniques of Acting)
ACT122 (Voice and Presentation)
VPA111 (VPA112 (Live Studio Collaboration)
COM123 (Screen Studies).

Broadcast Minor

JRN204 (Broadcast Journalism 2)
COM213 (On Camera Performance)
JRN215 (Reporting (16pts)
COM340 (Social Media).

Design for Theatre and Television Minor

DES107 (Design Implementation)
DES108 (Design Communication)
VPA101 (Fundamentals of Design 1)
VPA111 (VPA112 Live Studio Collaboration
DES208 (The Design Process)
Or
DES211 (Lighting & Projection).

Graphic Design Minor

GRP103 (Introduction to Digital Technologies & Design)
VPA105 (Digital Publishing & Typography)
or
GRP117 (Graphic Design Theory & Practice)
GRP223 (Digital Design)
GRP225 (Experimental Design)
Or
GRP226 (Advertising & Design).

Media Minor

COM108 (Video Production)
COM130 (Media Production and Presentation (16pts)
COM212 (Scriptwriting)
COM229 (Documentary & Information Programming).

Photography Minor

VPA104 (Introduction to Digital Imaging)
PHT115 (Black and White Darkroom Photography)
PHT114 (Digital Imaging),
PHT221 (Digital Photography Studio)
PHT222 (Photomedia Studio)
PHT220 (Photo Imaging).

Theatre Media Minor

ACT125 (Modern Theatre Prior to 1945)
ACT126 (Modern Theatre Post World War Two)
ACT310 (Australian Theatre),
plus two subjects from
COM108 (Video Production)
COM212 (Scriptwriting)
COM213 (On Camera Performance)
COM222 (Documentary & Information Programming)
COM340 (Social Media).

Television Production Minor

VPA110 (Visual Story Telling)
TVP106 (Television Production 2)
TVP105 (Television Technology)
VPA111 (VPA112 Live Studio Collaboration)
TVP202 (Single Camera Television Production)
Or
TVP203 (Television Production)

At a glance

Study Mode

Distance education

Where

Bathurst

When

Session 1; Session 2

Level

Undergraduate

Duration

3 years full-time by distance education
6 years part-time by distance education

International?

YES

Indicative ATAR

N/A

Copyright Charles Sturt University

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