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Bachelor of Business (Marketing)

Graduation requirements

To graduate, students must satisfactorily complete 192 points (24 subjects). These subjects are a combination of core subjects, specialisation subjects and electives.

Study Mode

Online Education, Distance Learning & External study modes available

What is this course about?

CSU's Bachelor of Business (Marketing) equips graduates for a career in marketing management.

Marketing managers launch products, develop and maintain a brand's image and formulate marketing and communication plans to generate, maintain and increase existing business. This course is designed to give graduates the practical skills and theoretical grounding to develop a career in marketing. The focus will be on creativity, communication, financial management, digital media, business studies, market analysis, and project planning and management skills.

As a graduate you will be educated to respond to the needs of Australian industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

The general aim of the Bachelor of Business is to provide the formal educational requirements for students in order that they may function competently in professional, specialist and managerial positions in private or public practice, commerce, industry and the public sector.

The Bachelor of Business (Marketing) teaches you about the integrated processes used to determine what products or services may be of interest to customers, the strategies to use in sales, communications and business development, and the techniques that are used to build strong customer relationships and create value for customers, stakeholders and for businesses themselves.

Throughout history, marketing has changed considerably in conjunction with consumer tastes.  In the past, marketing practice tended to be seen as a creative industry involving mainly advertising, distribution and selling. These days, the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics and data analysis, economics, social anthropology, neuroscience and advances in information technology and the profession is now widely recognised as a science.

In the Bachelor of Business (Marketing) you will study a range of interesting topics including internet marketing, consumer behaviour, market research techniques and strategies, branding and marketing management and, through your three workplace learning subjects, you will have the opportunity to gain first-hand experience in what actually happens with marketing in an organisation while you undertake your business placement.

Workplace learning

Industry requires graduates who are better equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas.

Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three full-time years of study (or part-time equivalent).  The expectations and outcomes associated with these subjects increases each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3).  Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business and the student's key employability skills.  The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace).

There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement.

Work placements are not available to international students due to current Australian Government visa regulations.

Flexible offering

This course is available by distance education or on campus at Albury, Bathurst and at the CSU Study Centres in Sydney and Melbourne. It can be studied both full and part-time and has a minimum full- time duration of six sessions.

The degree is programmed over sessions 1 and 2 with a number of subjects offered in session 3 allowing students to fast track their degree if desired.

International students may study the Bachelor of Business (Marketing) through CSU regional campuses in Bathurst and Albury or the CSU Study Centre Sydney or Melbourne. An intake in Session 3 is available for Study Centres only.

While this course does not articulate with other courses, students who wish to terminate their study at an earlier stage may be eligible to receive one of three lower level awards, the Associate Degree in Business Studies, University Certificate in Business, or the University Certificate in Business Studies.

Students will be eligible to graduate with the award Associate Degree in Business Studies (AssocDegBusStud) if they have completed 128 points in the Bachelor of Business, of which at least 88 points must be business or business related subjects, thus meeting the requirements of the Associate Degree.

Students will be eligible to graduate with the award University Certificate in Business Studies (UnivCertBusStud) if they have completed 64 points in the Bachelor of Business, of which at least 48 points must be business or business related subjects, thus meeting the requirements of the University Certificate. However, the students must meet the University Certificate criteria (i.e. no credit granted in the course) to be able to exit with the award.

Students in the Bachelor of Business programs may use the University Certificate in Business as an exit point should they decide to withdraw from the Bachelor of Business Studies or Bachelor of Business program. However, the students must meet the University Certificate in Business criteria (i.e. complete the three core subjects plus five of the available foundation subjects and no credit granted in the course) to be able to exit with the award.

 

Career opportunities

Where will it take you

You will be prepared for positions in marketing including product/brand management, marketing research, advertising and sales.

The main responsibilities of the marketing management function include:

  • market analysis
  • marketing system evaluation
  • marketing strategy development
  • financial planning and budgeting
  • marketing program development and implementation
  • marketing evaluation and control
  • staff management
  • new product development.

Course structure

Core

ECO130 Business Economics
MGT100 Organisations & Management
MGT230 Ethics, Sustainability & Culture

Foundation

BUS110 Professional Practice
BUS220 Business Placement
BUS370 Business Internship
QBM117 Business Statistics

Specialisation

MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Market Research
MKT340 Strategic Marketing Management
plus at least four (4) from
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT310 Marketing Communications
MKT335 Marketing of Services
MKT336 B2B Marketing
MKT350 Product Innovation Management

Electives

Students must choose nine (9) electives either by:

  • completing a joint study in another discipline area, which will be included on the testamur, and adding the number of free electives needed to bring the total number of subjects to 24; or by
  • selecting nine (9) free electives. A free elective is any undergraduate subject offered by Charles Sturt University provided prerequisites and enrolment restrictions have been met.

Note that at least four (4) electives must be Business or Business related subjects.
Students must ensure that there are no more than twelve (12) level one subjects in their degree. Students must also ensure that they complete a minimum of five (5) level three subjects in their degree. The level of a subject is designated by the first digit in the subject code, e.g. MGT100 is a level one subject.

Joint Studies

Students may also undertake a joint study, aprescribed set of subjects taken from a discipline other than the chosen specialisation. Students are then able to use the title of the joint study in conjunction with the specialisation (e.g. Bachelor of Business (Management/Finance).

  • Joint Study disciplines

Enrolment pattern

Part time suggested study sequence

Session 1

MGT100 Organisations & Management
MKT110 Marketing & Society

Session 2

BUS110 Professional Practice
ECO130 Business Economics

Session 3

MGT230 Ethics, Sustainability & Culture
1 subject from:
ACC100 Accounting 1
ITC105 Communication & Information Management
LAW110 Business Law

Session 4

MKT220 Buyer Behaviour
QBM117 Business Statistics

Session 5

BUS220 Business Placement
MKT230 Market Research

Session 6

1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
1 x Elective

Session 7
1 x Specialisation subject from:
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management
1 x Elective

Session 8

1 x Specialisation subject from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
1 x Elective

Session 9

1 x Specialisation subject from:
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management
1 x Elective

Session 10

2 x Electives

Session 11

2 x Electives

Session 12

BUS370 Business Internship
MKT340 Strategic Marketing Management

Full time suggested study sequence

Session 1

MGT100 Organisations & Management
MKT110 Marketing & Society
2 subjects from:
ACC100 Accounting 1
ITC105 Communication & Information Management
LAW110 Business Law

Session 2

BUS110 Professional Practice
ECO130 Business Economics
MKT220 Buyer Behaviour
QBM117 Business Statistics

Session 3

BUS220 Business Placement
MGT230 Ethics, Sustainability & Culture
MKT230 Market Research
1 x Specialisation subject from:
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management

Session 4

2 x Specialisation subjects from:
MKT235 Brand Management
MKT240 Market Analysis
MKT260 International Marketing
MKT335 Marketing of Services
2 x Electives

Session 5

BUS370 Business Internship
1 x Specialisation subject from:
MKT310 Marketing Communications
MKT336 B2B Marketing
MKT350 Product Innovation Management
2 x Electives

Session 6

MKT340 Strategic Marketing Management
3 x Electives

At a glance

Study Mode

On campus; Distance education

Where

Albury-Wodonga; Bathurst; Melbourne (Study Centre); Sydney (Study Centre)

When

Session 1; Session 2; Session 3

Level

Undergraduate

Duration

The minimum full-time duration for the degree is six sessions by distance education or on campus.

International?

YES

Indicative ATAR

65

Copyright Charles Sturt University

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