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Bachelor of Arts (Graphic Design) / Bachelor of Business Studies

Graduation requirements

To graduate, students must satisfactorily complete 256 points.

Study Mode

Online Education, Distance Learning & External study modes available

What is this course about?

CSU's Bachelor of Arts (Graphic Design) / Bachelor of Business Studies encompasses a diverse range of disciplines and develops creative, theoretical and technical design skills combined with practical business skills.

About the course

Increasingly, graduates are finding employment in well established design houses or are themselves establishing boutique design agencies. In both cases a thorough understanding of business practices supporting design outcomes is required to ensure a succecssful business. The Bachelor of Arts (Graphic Design) / Bachelor of Business Studies double degree aims to fulfil this need.

Graduates will be highly qualified, technically knowledgeable and articulate designers with the ability to enhance any company or agency. They will attain a wide range of skills in both business and graphic design, allowing students to pursue particular interests and strengths through the selection of elective subjects.

The objectives of the double degree include that students will be able to:

  • understand the technical, conceptual and professional requirements of an expanding graphic design industry, specifically in the fields of multimedia and digital imaging, illustration, corporate design, and advertising
  • communicate both verbally and visually with clients and other professional graphic designers
  • work unsupervised or as a member of a team to resolve questions concerning the visual presentation of strategies in areas such as marketing, advertising and corporate visual identity
  • have a knowledge and understanding of a range of business theories and concepts relevant in operating small and medium sized businesses
  • appreciate the relevance of business related theories and concepts to business practices and business networks
  • appreciate the role and relevance of business skills for effective business operations and the value and need of continuous learning about business and its environmental contexts
  • appreciate the significance of ethical practices in business
  • evaluate alternative approaches to business decision making from a number of discipline perspectives
  • apply business skills in differing situations and contexts.

During the course, students are encouraged to develop creative, theoretical and technical skills with a focus on aesthetic and professional understanding. Diversity underpins the structure of the course with a cross-section of specific subjects covering all aspects of design, advertising and new media ??? including web and video applications

Course components

The Bachelor of Arts (Graphic Design) at Charles Sturt University is structured in such way as to offer students a flexible platform for learning with an even mix of core subjects, contextual subjects and electives. The Bachelor of Business Studies continues this flexibility, allowing students to select from a wide range of subjects in areas such as business strategy, international business, marketing and product management.

Work experience program

On campus students receive hands-on experience through an extensive work experience program in second and third year. In third year students are also required to work collaboratively with small clients and/or non-profit organisations researching, designing and developing a variety of promotional strategies and awareness campaigns for their client.

Career opportunities

Where it will take you

Graduate of this double degree will have a knowledge of both Graphic Design concepts and practices, and the business knowledge to enable them to manage their own operation, whether it be in graphic design, magazine or print publication, or digital printing and interactive design.

Course structure

Students must complete at least 4 of the business subjects at level 3, and at least 4 at level 2 (as per the BBS requirements).

Because of the flexibility of the course requirements, there is no prescribed enrolment pattern for Business subjects. Students may choose the order in which they undertake subjects, depending upon the availability of subjects and the meeting of any pre-requisites. It is recommended, however, that students complete level one subjects before completing level two subjects and level two subjects before completing level three subjects.

Graphic Design Subjects

Core

GRP103 Introduction to Digital Technologies and Design
VPA101 Fundamentals of Design 1
GRP117 Graphic Design Theory and Practice
VPA105 Digital Publishing and Typography
GRP223 Digital Design
GRP224 Design for Industry
GRP225 Experimental Design
GRP226 Advertising and Design
GRP322 Campaigns, Publishing and Identity (16 points)
VPA319 Studio Research and Seminar (24 points)

Contextual

Core

VIS101 Visual Communication
ART214 Aspects of Design
ART222 Art, Technology and Culture

Business Subjects

Core

MGT100 Organisation and Management
MKT110 Marketing Principles
ACC100 Accounting 1: Information for Business
LAW110 Business Law

Restricted electives

Students select 12 subjects from the following:

ACC110 Accounting 2: Management Decisions
ECO110 Microeconomics
ECO120 Macroeconomics
QBM117 Business Statistics
ECO320 International Economics
FIN211 Financial Management
HRM210 Human Resource Management
INR210 Industrial Relations in Australia
LAW220 Business Organsiations Law
MGT210 Organisational Behaviour
MGT310 Service Operations Management
MGT320 Managing Change
MGT330 Business Strategy
MGT340 International Business Management
INR310 Comparative Industrial Relations
LAW335 International Business Law
MGT250 Asia Pacific Business
FIN340 International Finance
MKT220 Buyer Behaviour
MKT260 International Marketing
MGT290 Project Management
MKT230 Marketing Research
MKT310 Promotions Management
MKT350 New Product Management
MKT325 Internet Marketing
MKT331 Relationship Marketing
MKT340 Strategic Marketing Management
QBM217 Advanced Business Statistics

Enrolment pattern

Session 1

GRP103 Introduction to Digital Technologies and Design
VPA101 Fundamentals of Design 1
VIS101 Visual Communication
MGT100 Organisations and Management

Session 2

GRP117 Graphic Design Theory and Practice
VPA105 Digital Publishing and Typography
ART214 Aspects of Design
MKT110 Marketing Principles

Session 3

ACC100 Accounting 1: Information for Business
LAW110 Business Law
GRP223 Digital Design
GRP224 Design for Industry

Session 4

GRP225 Experimental Design
GRP226 Advertising and Design
ART222 Art, Technology and Culture

One from -

[ ] Any Level 1 Business subject - not previously taken
[ ] Any Level 2 Business subject - not previously taken
[ ] Any Level 3 Business subject - not previously taken

Session 5

GRP322 Campaigns, Publishing and Identity (16 points)

Two from

[ ] Any Level 1 Business subject - not previously taken
[ ] Any Level 2 Business subject - not previously taken
[ ] Any Level 3 Business subject - not previously taken

Session 6

VPA319 Studio Research and Seminar (24)

One from

[ ] Any Level 1 Business subject - not previously taken
[ ] Any Level 2 Business subject - not previously taken
[ ] Any Level 3 Business subject - not previously taken

Session 7

Four from

[ ] Any Level 1 Business subject - not previously taken
[ ] Any Level 2 Business subject - not previously taken
[ ] Any Level 3 Business subject - not previously taken

Session 8

Four from

[ ] Any Level 1 Business subject - not previously taken
[ ] Any Level 2 Business subject - not previously taken
[ ] Any Level 3 Business subject - not previously taken

Articulation agreements

Bachelor of Business Studies single degree document states:

The course is also delivered by the following institutions:

Study Group, Australia
Riverina TAFE NSW - Griffith and Wagga Wagga
Holmesglen Institute of TAFE, Victoria
Singapore Institute of Commerce, Singapore
Portman Management Centre, Singapore
London School of Commerce
HELP/IRI, Malaysia
Changchun Taxation College, China
Lixin Accounting Institute, China
Shanghai Finance College, China
Shanghai Institute of Technology, China
Tianjin University of Commerce, China
Yangzhou University, China
Yunnan Finance & Trade Institute, China

At a glance

Study Mode

On campus; Distance education

Where

Wagga Wagga

When

Session 1; Session 2

Level

Undergraduate

Duration

4 years full-time on campus
8 years part-time on campus
8 years distance education

International?

YES

Indicative ATAR

65.00

Copyright Charles Sturt University

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