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CF69 - Master of Management (Marketing)

About Management (Marketing)

Marketing is a dynamic field that combines both creative ability and analytical skills.  The need to employ marketing specialists to boost sales and increase profits is increasing for businesses trying to remain competitive.

The Master of Management (Marketing) aims to provide specialist marketing education and training that will permit graduates to operate as marketing specialists in the international and domestic business sphere by combining a comprehensive range of marketing management courses with general management courses.

For those already a few years into a career, there is every possibility that your business or management experience will gain you entry into a masters level management degree program that will put you in line for a top management position.

Study Mode

Online Education, Distance Learning & External study modes available

Career Opportunities

Graduates boost their career options in middle or top management positions in industry, commerce or government in core areas of marketing. The program enhances the careers of marketing professionals and entrepreneurs, new product developers, product managers and advertising executives.

Course Overview At A Glance

Program at a glance
Duration 1.5 years full-time, 2-3 years part-time 
Availability/Campus Contact Domestic - BNE; GDC; MEL; ROK; SYD; External
International - BNE; GDC; MEL; ROK; External
Courses/Units of Credit 9 courses/72 units of credit
Faculty Business and Law
How to Apply direct
Entry Requirements
Professional Accreditation not applicable
Residential School not applicable
Practicum/Work placement not applicable
Exit Awards not applicable
Interim Awards Graduate Diploma of Management , Graduate Certificate in Management
Post Nominal MMgt(Mktg) 
Be What You Want To Be Phone: 13CQUni (132786); Enquire: Admissions
CRICOS Codes 020772A - QLD / 054486D - VIC (The Faculty hopes to offer this program to International Students at SYD in 2005 but must first gain university approval and government CRICOS endorsement. Check the Faculty website for latest information on availability to International Students before making an application. International Student visas cannot be issued without a program having a CRICOS code.)

Program Aims

This program caters for students seeking specialist marketing education and training which will permit them to operate as marketing specialists in the international and domestic business sphere. The program combines a comprehensive range of marketing management courses with general management courses.

Program Structure

Students must complete 9 courses (72 units of credit) to graduate with the Master of Management (Marketing).

These courses will include:

  • 1 compulsory course
  • 3 marketing courses
  • 4 additional courses
  • 1 elective course

Courses Offered

1 compulsory course
Course Code Course Name
MGMT20124 People, Work & Organisations
Plus 3 marketing courses
Course Code Course Name
MRKT20019 Marketing Management
MRKT20021 Consumer and Organisational Buyer Behaviour
MRKT20024 Integrated Marketing Communications
Plus 4 courses from:
Course Code Course Name
MRKT20018 Global Marketing
MRKT20027 Internet and Electronic Marketing
MRKT20025 Market Research
MGMT20112 Strategy Development and Initiatives
MRKT20026 Service Product Marketing
It is recommended that students undertake the course MGMT20112 Strategy Development & Initiatives as late as possible in their program of study.
Plus 1 elective
from the postgraduate courses offered by the Faculty of Business & Law or another postgraduate course with approval from the Dean.

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