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CA26 - Bachelor of Tourism

About the Bachelor of Tourism

Through the Bachelor of Tourism, students will develop expertise in tourism management and marketing and an understanding of key consumer segments in tourism, such as events, special interest tourism, nature-based tourism and resort and hotel management. In addition to this, students will learn key foundations of marketing communications and strategy, and tourism policy and planning that are essential for government tourism organisations. This program utilises a globally relevant tourism curriculum to ensure students have the skills and knowledge to succeed in the tourism industry locally or internationally.

Study Mode

Online Education, Distance Learning & External study modes available

Career Opportunities

By studying the Bachelor of Tourism, students will have the opportunity to enter a variety of careers in the tourism industry - accommodation, events, tourist attractions, transport, or hospitality. The strong emphasis on marketing expertise also offers entry into marketing careers. The program provides a flexible degree pathway, offering a diverse range of courses that will provide you with the opportunity to develop a broad range of skills relating to the modern tourism environment.

Course Overview At A Glance

Program at a glance
Duration 3 years full-time, 6 years part-time 
Availability/Campus Contact Domestic - MKY; NSAHB; External
Courses/Units of Credit 24 courses/144 units of credit
Faculty Arts, Business, Informatics & Education
How to Apply

Domestic students - QTAC

QTAC Codes: 840171 Mackay; 870171 Noosa; 850175 Distance Education.

Entry Requirements

Prerequisites: Nil

Professional Accreditation not applicable
Residential School not applicable
Practicum/Work placement not applicable
Exit Awards not applicable
Interim Awards not applicable
Post Nominal BTour 
Be What You Want To Be Phone: 13CQUni (132786); Enquire: Admissions
CRICOS Codes not-applicable

Program Aims


The Bachelor of Tourism is designed to offer students the body of knowledge and the skills set required to enter the expanding international tourism industry.  At CQUniversity we think BIG when it comes to tourism education. Currently CQUniversity is a member of the Washington DC based Global Sustainable Tourism Council and is in the process of becoming an affiliate member of the United Nations World Tourism Organisation (UNWTO). Our tourism courses are delivered by internationally experienced academics, with two leading Tourism academics being members of the ‘Global Panel of Tourism Experts' appointed by the UNWTO to give strategic policy advice on international tourism issues. At CQUniversity we engage with global initiatives dedicated to promoting sustainable tourism practices around the world with the aim of developing the tourism leaders of the future.

Program Structure

Students are required to complete:

  • 22 Compulsory Core Courses
  • 2 Electives

Electives can be from any CQUniversity undergraduate course, provided prerequisite and corequisite requirements are met.

Courses Offered

22 Compulsory Core Courses
Course Code Course Name
TOUR11013 Understanding Tourism
MRKT11029 Marketing
HRMT11010 Organisational Behaviour
ECON11026 Principles of Economics
TOUR11021 Events & Leisure Management
MRKT19036 Marketing of Service Products
COIS11011 Foundations of Business Computing
MGMT11109 Introduction to Management
TOUR19020 Destination Marketing
HRMT11011 Human Resources in Organisations
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT11028 Interactive and Internet Marketing
TOUR12001 Resort & Hotel Management
TOUR12002 Nature-Based Tourism
ACCT11059 Using Accounting for Decision Making
MRKT19034 Entrepreneurship, Innovation and New Ventures
MRKT19038 Marketing Research
TOUR13001 Tourism Policy & Planning
TOUR19016 Special Interest Tourism
MGMT19114 Strategic Management
TOUR13002 Tourism Capstone
2 Electives

Electives can be from any CQUniversity undergraduate course, provided prerequisite and corequisite requirements are met.

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