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CG04 - Bachelor of Professional Communication

About Professional Communication

This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within a corporate communication or public affairs context.  Public relations is fundamental to modern management practice.  It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector.  Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management.  This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context.  Our professional communication program also incorporates journalism courses and many of our graduates also find employment as journalists or media professionals.

Study Mode

Online Education, Distance Learning & External study modes available

Career Opportunities

Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison, media practitioner, journalist.

Course Overview At A Glance

Program at a glance
Duration 3 years full-time, 6 years part-time 
Availability/Campus Contact Domestic - ROK; External
International - ROK
Courses/Units of Credit 24 courses/144 units of credit
Faculty Arts, Business, Informatics & Education
How to Apply

Domestic students - QTAC

QTAC Codes: 851151 Rockhampton; 851155 Distance Education 

International students direct to the University - ONLINE

Entry Requirements

Domestic - Prerequisites: English (4, HA).

Professional Accreditation not applicable
Residential School not applicable
Practicum/Work placement not applicable
Exit Awards not applicable
Interim Awards not applicable
Post Nominal BProfComm 
Be What You Want To Be Phone: 13CQUni (132786); Enquire: Admissions
CRICOS Codes 075037M - QLD

Program Aims

This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within corporate communication or public affairs contexts. Public relations is fundamental to modern management practice. It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector. Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context. 

Program Structure

The program consists of 24 courses/144 units of credit, comprised of at least 8 and no more than 10 Level 1 courses.

  • One core Public Relations plan (6 courses)
  • One core Communication plan (6 courses)
  • One specialisation plan (6 courses) from Digital Media Production, Marketing, Human Resource Management or Management.
  • One Industry placement - Communication Project
  • Five electives

Courses Offered

Program Structure

The program consists of 24 courses/144 units of credit, comprised of at least 8 and no more than 10 level 1 courses.

Core plan - Public Relations (6 courses)
Course Code Course Name
COMM11108 Communication and Democracy in Australia
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12022 Technology, Communication and Culture
COMM12025 Organisational Communication
JOUR19024 Public Relations & the Media
Core plan - Communication Practice (6 courses)
Course Code Course Name
COMM11003 Professional and Technical Communication
COMM11007 Media Writing
COMM12030 Desktop Publishing
COMM12033 Speech Communication
COMM12116 Contemporary Photomedia
JOUR12010 Feature Writing
Core course - industry placement
Course Code Course Name
COMM13110 Communication Project A
Plus 1 specialisation
  • Digital Media Production
  • Marketing
  • Human Resource Management
  • Management
Digital Media Production (6 courses)
Course Code Course Name
Level 1
MMST11002 Web Design
MMST11003 Design Perspectives
MMST11009 Digital Video and Audio
MMST11010 Illustration and Visualisation
Advanced
DGTL12002 Working with Social Media
DGTL13003 Advanced Media Production
Marketing (6 courses)
Course Code Course Name
Level 1
MRKT11028 Interactive and Internet Marketing
MRKT11029 Marketing
Advanced
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT19038 Marketing Research
MRKT19049 Customer Relationship Marketing
Human Resource Management (Choose any 6 courses from below)
Course Code Course Name
Level 1
HRMT11010 Organisational Behaviour
HRMT11011 Human Resources in Organisations
Advanced
HRMT19012 Performance Management
HRMT19013 Human Resource Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
Management (Choose any 6 courses from below )

 

Course Code Course Name
Level 1
HRMT11011 Human Resources in Organisations
LAWS11030 Introductory and Contract Law
MGMT11109 Introduction to Management
Advanced
HRMT19016 Contemporary Organisational & H R M Studies
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
MGMT19103 Logistics Management
MGMT19126 Production and Operations Management
Plus 5 general electives
Maximum number of Level 1 courses permitted is 10.

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