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CU47 - Bachelor of Business (Specialisation)/Bachelor of Professional Communication

About Business/Professional Communication

It’s all about management. At some time in your working life you will have to manage something. It might be a section or department of a company or corporation or in the government sector. Why not combine business with professional communication and consider a career in marketing, media management or public relations?

Explore how to effectively communicate with an audience, design and manage public relations projects and gain valuable insight into dealing with the media.  Learn fundamental business skills involving accounting, finance, economics and marketing, and then choose a specialisation to complete your business/professional communication studies. 

Study Mode

Online Education, Distance Learning & External study modes available

Career Opportunities

Graduates with a double degree have access to other career possibilities outside their primary discipline and are highly attractive to potential employers.   Career options for graduates of the Bachelor of Business (Specialisation)/Bachelor of Professional Communication are as a public relations officer, human resource officer, business manager, government administrator, media and marketing officer, promotions and publicity officer, advertiser, journalist, management consultant or marketing manager.

Course Overview At A Glance

Program at a glance
Duration 4 years full-time; 8 years part-time 
Availability/Campus Contact Domestic - BDG; GLD; MKY; ROK; External
International - BDG; GLD; MKY; ROK; External
Courses/Units of Credit 32 courses/192 units of credit
Faculty Business and Law , Informatics and Communication
How to Apply QTAC
Entry Requirements
Professional Accreditation

not applicable

Residential School not applicable
Practicum/Work placement dependent on courses selected
Exit Awards not applicable
Interim Awards not applicable
Post Nominal BBus/BProfCom 
Be What You Want To Be Phone: 13CQUni (132786); Enquire: Admissions
CRICOS Codes 036420E - QLD

Program Aims

Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile. (See the CQU Glossaryfor definition of a double degree, available from http://glossary.cqu.edu.au/). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Career options

Public relations officer, human resources officer, business manager, government administrator, media & marketing officer, promotions & publicity officer, advertiser, journalist, management consultant, marketing manager.

Program Structure

The Bachelor of Business (Specialisation) / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over four years. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) from the Faculty of Informatics & Communication plus seven core courses and one six course specialisation from the Faculty of Business & Law, and six elective courses from any undergraduate program in the University.

  • Students should be aware that the only specialisations¬†included on a testamur will be: HRM, Marketing, Law & Taxation, Consumer Marketing, Tourism, Economics & Finance, Management, Administration, E-Commerce.
  • The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan.

Courses Offered

Faculty of Business & Law courses
Course Code Course Name
7 compulsory courses:
ACCT11059 Using Accounting for Decision Making
BUSN11015 Applied Business Research
COIS11011 Foundations of Business Computing
ECON11026 Principles of Economics
LAWS11030 Introductory and Contract Law
MRKT11029 Marketing
HRMT11010 Organisational Behaviour

(BUSN11015 Applied Business Research can be swapped with MATH11246 Quantitative Methods A. Note: Students undertaking an Economics/Finance specialisation must do Quantitative Methods A.)

  • Plus one 6 course specialisation plan (courses required to make up these plans are available on the Plans for Business Programs page.
Faculty of Informatics & Communication courses
Course Code Course Name
1 compulsory course
COMM12020 Communication in the Digital Age
JOUR11001 Public Relations & the Media
Prescribed plan: Professional Communication - Level 1
COMM11007 Professional Writing
Advanced
COMM12017 Public Relations Management
COMM12018 Public Relations Practice
Plus 2 of the following:
COMM12025 Organisational Communication
COMM12030 Desktop Publishing
COMM13110 Communication Project A
COMM12033 Speech Communication
Please note not all courses are available at all locations.
Media and Cultural Studies elective plan
Students select either the Media and Cultural Studies elective plan or the Journalism elective plan listed below.
Course Code Course Name
Level 1
COMM11005 Introduction to Communication and Culture
CULT11002 Cultural Industries
COMM12022 Technology, Communication and Culture
COMM12023 Screen Studies
COMM13110 Communication Project A
CULT12003 Race Issues and Indigenous Media
CULT12004 Cultural and Media Identity
JOUR12038 Reporting the Asia Pacific
Advanced (4 of the following):
COMM12016 Mass Media and Journalism
Journalism elective plan
Course Code Course Name
Level 1 (2 of the following):
JOUR11004 Media Ethics
JOUR11005 Introduction to Journalism
JOUR11006 News Writing and Reporting
Advanced (4 of the following):
COMM12016 Mass Media and Journalism
COMM13110 Communication Project A
JOUR12008 Television Journalism
JOUR12009 Radio Journalism
JOUR12010 Feature Writing
JOUR12012 Newspaper Production
JOUR12013 Editing and Design
JOUR12014 Journalism and Media History
JOUR12015 Online Investigative Journalism
JOUR12038 Reporting the Asia Pacific
LAWS12024 Media Law

Plus:

  • Six elective courses from any undergraduate program in a CQU Faculty

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